TikTok advertising costs: procedure, possibilities, content - Social Media Agency (2024)

TikTok ads are extremely popular at the moment: the short video platform takes first place in all app download charts and recently even overtook Instagram as the fastest growing social media platform of all time. What many marketers don’t realize is that advertising on TikTok can still be very cost-effective despite its popularity. Compared to the Instagram and Facebook platforms, the prices there are up to 7 times lower.

The first step to advertising on TikTok

However, as the platform is still quite young, many companies are still very unsure about how they can really advertise effectively and profitably on TikTok. In this article, you will find out what you should look out for when choosing the right advertising format and designing your advertising material and what costs you may incur when placing TikTok advertising.

Since 2016, when TikTok was still known as “Musical.ly”, it has been possible to place advertisem*nts in the popular app. Since then, the platform has developed steadily and now offers you a wide range of advertising formats and options for target group segmentation(targeting).

To be able to advertise on TikTok, you must first register on the “TikTok for Business” platform and set up a new campaign. You should also define your target audience and choose the form of advertising that best suits your objectives. Thorough planning and preparation is important to ensure that the advertising is appealing to your respective target group and thus performs profitably.

We summarize:

• Registration on the “TikTok for Business” platform
• Setting up a new campaign
• Definition of objectives and target group
• Selection of a suitable form of advertising
• Planning & preparation of the content

What are the costs for placing TikTok ads?

The costs for TikTok advertising are variable and depend on various factors, including

• Selected display format
• Target group
• Bidding system
• And more

TikTok offers a variety of advertising formats that can be relatively inexpensive compared to other social networks such as Facebook and Instagram. A professional agency with effective, creative content and targeted targeting can achieve ad rates of under €0.40 per 1,000 impressions. Of course, you also need to add in other costs, such as for content creation or influencer marketing.

However, it should be noted that the actual costs for TikTok advertising depend on your individual campaign objectives and your respective target group and can therefore vary greatly. For specific information, it is advisable to contact TikTok directly or alternatively a certified TikTok marketing partner.

Are you interested in working with a TikTok agency and would like advice on individual prices? We will be happy to advise you: Contact

What options are there for advertising on TikTok?

Here are 4 of the most popular ad formats on TikTok that you can use as a business to reach your target audience:

1. In-Feed Ads
2. Brand takeover ads
3. Hashtag Challenges
4. Branded Effects

1. in-feed ads

In-Feed Ads are short advertising videos that appear between the natural content in the user’s TikTok feed. In-Feed Ads can consist of short videos, images or a combination of both and appear after every third to fifth video.

2. brand takeover ads

Brand Takeover Ads are advertisem*nts that are displayed as soon as the app is opened and consist of either an image or a short video. They take up the entire screen and contain a link, for example to your company’s landing page.

3. hashtag challenges

As the name suggests, this form of advertising is based on the popular TikTok hashtags. As a brand, you ask users to take part in a specific, predetermined challenge by uploading a video that must be tagged with a specific hashtag. These videos are then displayed as sponsored content and can achieve a very high interaction rate.

4. branded effects

Branded effects are special visual effects that you can use in TikTok videos to specifically display products or brands in a certain context.

In a nutshell: The various advertising formats offer your company a wide range of opportunities to advertise effectively on TikTok and reach your target group. The choice of the right advertising format depends on various factors, such as the individual campaign goals of your company and the respective target group.

Which format is recommended for advertising on TikTok?

This always depends on the individual advertising goals of your company. In-Feed Ads are often a good way to get started with advertising on TikTok. Here the advertising budget is freely definable – so you can place your first ads on TikTok at low cost and try them out.

But: You should of course only advertise on TikTok if you have the right advertising material for it.

How important is content when placing ads on TikTok?

As TikTok is mainly based on short videos, the video is an essential factor for the success of TikTok advertising campaigns and therefore also promises lower advertising costs. Due to the special, native style of the short videos on TikTok, production costs can also be kept very low.

TikTok is completely visual and aims to capture users’ attention through entertaining, creative and memorable videos. Most TikTok ads are therefore video ads, which can be 5 – 60 seconds long.

Of course, the video must not only be visually appealing, but also attract the attention of the target audience and convey a clear message. Otherwise, it is important that both the appropriate format of the video and the right tone are selected and are suitable for TikTok as a platform to increase audience awareness and engagement.

In most cases, it makes sense to work with a TikTok agency: they usually have their own creative team that provides support with content conception, video production and posting the videos, among other things. Ideally, the agency also has its own content creators who can implement the video ideas directly. This also makes it possible to take short-term TikTok trends into account in the videos and thus significantly influence the reach and success of the content.

By hiring a TikTok agency that already employs its own content creators, you can save a lot of money.

In short, video is the most important medium for interaction between advertisers and users on the TikTok platform. If the video is good, the costs for TikTok advertising will also be correspondingly low.

Ads for TikTok stores

In the world of digital marketing and social media, there are always exciting developments that offer new opportunities for businesses and content creators. One of these exciting developments is the launch of the TikTok Shop, which allows businesses to sell products directly through the TikTok platform.

• TikTok Shop

Is it worth using an agency to place advertising on TikTok?

To avoid high costs and expensive mistakes when placing TikTok advertising, it can make sense to hire an agency that specializes in TikTok.

A good agency already has demonstrable use cases and experience in various industries and can therefore offer valuable expertise in the successful scaling of ads. Large TikTok agencies that frequently place ads with six-figure budgets per month and can demonstrate corresponding experience are particularly recommended.

To summarize: The cost of a TikTok agency is low compared to the potential benefits you can bring to your business. A TikTok agency will help you build and optimize your TikTok presence to address your target audience and ultimately achieve your business goals.

Are you looking for a professional TikTok agency? Let an expert advise you: Contact

Conclusion: That’s why it’s worth advertising on TikTok

TikTok is, as mentioned at the beginning, the fastest growing social media platform in the world – for this reason, you as a company should take the opportunity to position yourself on TikTok and thus secure a competitive advantage over your competitors.

TikTok advertising makes it possible to achieve a large reach at comparatively low costs. In contrast to other social networks such as Instagram, Facebook, YouTube & Co: Here, the reach decreases as advertising prices rise. It is therefore time to become active on the forward-looking platform and start advertising on TikTok.